Athletes have unrivaled opportunities to capitalize on their sports celebrity these days by reducing business, advocacy and philanthropic companies together via social networks and online communities.
The football superstar Alex Morgan and its longtime commercial partner Dan Levy discuss the way Morgan is tracing his transition on the field in business, content, foundation and non -profit work on the last episode of Variety Podcast “strictly business”.
Morgan retired from professional football in September 2024 after 11 seasons with the National Women’s Soccer League, as a charter player of the first season of the League in 2013. For the American national women’s team, Morgan played 22 World Cup games and scored nine goals. During her 15 -year -old professional career, she played 16 Olympic games and scored six goals.
Four years ago, female sports represented 4% of the total TV time devoted to live games and related coverage. In 2025, this number increased to 16% and it will probably be 20% by next year, according to research carried out by Deloitte and the collection, the focused marketing branch of Waserman, where Levy is executive vice-president.
It is not an accident that female sports now commanding the spotlight more. Professional athletes such as Morgan worked hard to defend women’s leagues, demand the parity of professional level and fight for sports actions for young people. Morgan has teamed up with three colleagues sports chiefs – WNBA Great Sue Bird, Snowboard Champion Chloe Kim and the Olympic swimmer Simone Manuel – In 2021 to launch Togethxr. It is a sporting brand that includes everything, from content production to the brand brand, including advocacy and support for female athletes who are also mothers.
“We work with brands to activate in the female sports area. We are also doing a lot of studio work in partnership with other media brands or production companies,” said Morgan during the Q&R held on July 17 as part of VarietyAnnual sports and entertainment breakfast in West Hollywood. “We are a space where we are confident by athletes and female brands because it is a company built by female athletes and for female athletes. … There are so many incredible stories that are not recognized and unknown and not read in the female sports area on which Togethxr is concentrated now.”
Morgan’s advocacy on the issue of equality of remuneration for women in sport has extended to its participation in promotion in legal parity action in 2019 against its employer, the United States National Women’s team. Players reached a regulation of $ 24 million in 2022.
Morgan’s courage to defend higher wages and better working conditions for the women’s team was particularly important, he came “during his advanced powers as a player,” said Levy. Morgan also concentrated unusually on training business and public service possibilities. “Many athletes find it difficult to try to understand how to manage their careers and be the best in what they do, in the field, in the field and at the same time, do the time effort and work to develop their business outside this.
(Photo: Alex Morgan and Dan Levy in VarietySports and entertainment breakfast in West Hollywood)
“Strictly affairs” is Variety’S weekly podcast featuring conversations with industry leaders on media and entertainment affairs. (Please click here to subscribe to our free newsletter.) The beginnings of new episodes every week and can be downloaded from Apple Podcasts, Amazon Music, Spotify, Google Play, Soundcloud and more.
